Why a company donating $20,000 a month counts for more than $240,000 once a year in the eyes of customers
People tend to think more highly of companies that give to charity on a monthly or weekly basis rather than donating an annual lump sum worth the same amount.
People tend to think more highly of companies that give to charity on a monthly or weekly basis rather than donating an annual lump sum worth the same amount. This story matters for Science & Discovery readers tracking student. Reported by phys.org. Read the full original at the source link below.
Originally reported by phys.org. StudentNews.net curates and briefs the science & discovery stories that matter. Our editorial policy →
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