Crowdsourced collaborations: Using AI, social media to find potential brand partners

Brand collaborations have been growing in popularity as a powerful marketing tool for businesses looking to generate hype and expand their customer base, but brand managers often rely on costly and time-consuming surveys and screenings to identify potential matchups. A recent stu This story matters for Science & Discovery readers tracking student. Reported by phys.org. Read the full original at the source link below.